Prior to developing YESin7days®, Jenean did all the conventional real estate tasks--door knocking, cold calling, etc.--to secure listings. Those techniques worked for her, but she was “hating life” because she found the methods extremely uncomfortable and time-consuming.
While she was successful at securing listings, when she hosted her first open house, literally NOBODY showed up. Not only did she earn zero pay for her full-day’s work, she also had to tell the homeowner that her efforts didn’t create any potential offers or even any interest in their home. More discomfort and aggravation.
Despite being an optimist, Jenean hated the “conventional process”--she could see that it was deeply flawed--so she decided to apply her marketing background and her psychology education to explore a different approach. She knew that it was much better to attract clients than it was to chase them. This led her to wondering how she could get clients to knock on her door instead of her having to knock on theirs.